Armin Meinel

Senior Data & AI Consultant building products and writing guides on the side.

About

Data & AI consultant by day, builder by night. At PwC, I help enterprises make sense of their data — harmonizing systems, building business cases for AI initiatives, and translating complex architectures into executive roadmaps. Outside of consulting, I build Grain (an iOS workout tracker) and write deep-dive guides on Apple's native apps.

Experience

Senior Consultant, Data & AI
PricewaterhouseCoopers (PwC) · Munich

Leading data quality and AI initiatives for enterprise clients — building business cases, running executive workshops, and delivering end-to-end data solutions across SAP landscapes.

SAP S/4HANA Data Deduplication Data Quality Financial Modeling Executive Workshops
Consultant, Data & Analytics
Camelot Management Consultants · Cologne

Delivered SAP-based data management and process digitization solutions for automotive, FMCG, and food manufacturing clients.

SAP MDG SAP Fiori Data Governance Scrum / SAFe BPMN
Marketing Manager (Working Student)
ACCURIDS GmbH · Aachen
  • Optimized SEO strategies and produced content (whitepapers, blog articles) using Adobe Creative Cloud, boosting online visibility
  • Analyzed web traffic and engagement metrics to refine content strategy, directly contributing to lead generation
SEO Content Strategy Adobe Creative Cloud Analytics

Selected Consulting Projects

Global FMCG Company FMCG
De facto Product Owner & Scrum Master

Owned the product backlog for an SAP Fiori application managing the full product lifecycle — from ideation through go-to-market distribution. Collected requirements from business users, translated them into epics and user stories, coordinated with developers, and resolved data pipeline issues. Drove internal adoption through knowledge-sharing and stakeholder collaboration.

4× release velocity (from every 6 months to every 4 weeks) · 4× user base growth during tenure
Leading Energy Provider Energy
Stream Lead — Data Deduplication

Led the material deduplication work stream as part of a large-scale data quality initiative following the consolidation of hundreds of individual ERP systems into one S/4HANA instance. Identified duplicates across multiple material groups, defined uniqueness criteria, and designed end-to-end resolution processes including open orders, stock transfers, and downstream dependencies.

Identified and resolved material duplicates across multiple groups in ~4 months, establishing the foundation for ongoing data quality governance
Major Enterprise Enterprise
Stream Lead — Vendor & Customer Deduplication

Built a multi-step deduplication system using Cologne phonetic, N-gram, and other state-of-the-art matching algorithms to identify duplicate vendors and customers across multiple SAP systems. Leveraged transactional data to determine golden records, delivering a prioritized cleansing list that enabled the client to consolidate their entire vendor and customer base.

Delivered golden-record mapping across the full vendor and customer base, enabling company-wide master data consolidation
Luxury Automotive OEM Automotive
Stream Lead — Reference Data Solution

Architected and implemented a reference data solution as a custom add-on to an existing SAP MDG implementation. Built a catalog of data objects and mapped cross-system data relationships, connecting decentralized subsidiaries through a centralized reference architecture. Led stakeholder interviews, developed the business case, and delivered the implementation.

Delivered a centralized reference data layer connecting multiple subsidiary systems, replacing manual data maintenance
Global Food Manufacturer Food Manufacturing
Stream Lead — Data Governance

Established data governance from the ground up for a leading global food manufacturer. Created data domains, built the three-layer data model (business, logical, technical), conducted interviews from C-level to operational staff, and defined governance processes to consolidate and leverage data distributed across multiple systems.

Established enterprise data governance framework enabling cross-system data consolidation and utilization

Projects

Grain — Workout Tracker

Building

iOS app with science-backed auto-progression, 798 exercise library, RIR tracking, recovery scoring, and smart volume management. Currently in beta.

iOS Swift Product Design

Back to Basics — Apple Guides

Writing

Deep-dive guides on Apple's native apps — the ones most people overlook. Helping people build better systems with the tools already on their device.

Technical Writing Apple Ecosystem

armin.build

Shipped

Personal brand website. Static HTML, hosted on Cloudflare Pages, auto-deployed via GitHub. Built from scratch.

HTML/CSS/JS Cloudflare Pages

Education

M.A. International Business Management
University of Applied Sciences Aachen
Grade 1.7 · Organisation & Management, Supply Chain Management
MBA — International Program
Özyeğin University, Istanbul
Grade 1.7 · Digital Transformation, Strategy & Retail Operations
B.Sc. Business Administration
University of Applied Sciences Aachen
Grade 2.4 · Operations Management, Strategy & Innovation

Skills

Data & Analytics
SQL Data Lineage Mapping Dashboard Development Advanced Excel Data Harmonization
Enterprise Systems
SAP MDG SAP S/4 HANA SAP CRM/ERP SAP Fiori JIRA Confluence
Methodologies
Agile (SAFe/Scrum) BPMN IT Landscape Consolidation Executive Storytelling

Certificates

SAFe 6 Agilist Scrum Master — TÜV SÜD Product Owner — TÜV SÜD

Languages

German Native
Bosnian Native
English C2
Spanish A2

Interested in working together?

Whether it's a consulting engagement, a collaboration, or just a conversation — I'd love to hear from you.

Say hi